About 4 Paw Friend — built on a lifelong love of dogs
Our story
Built on a lifelong love of dogs.
4 Paw Friend was founded in early January 2025 by Joe and his business partner — two best friends and lifelong dog lovers — with a simple mission: to take the stress out of your day, and give your dog the time of their life.
★★★★★
“Joe and the team have been amazing with Hugo. He’s benefitted greatly from socialising with other people and dogs, and never has a bad day with 4 Paw. If I could rate them higher I would.”
— Michael Knott, South London
From just a website, Joe built a fully integrated booking system, followed by our iOS and Play Store app — making it easier than ever to book, manage and track your dog’s walks on the go.
Today, Joe proudly owns the business outright, and we complete over 250 to 300 walks every week for an incredible client base of over 150 clients across South London.
We don’t believe in contracts — you can book as much or as little as you want. It’s all about flexibility, trust and building long-term relationships with our clients and their dogs.
We have a fantastic team, three branded vehicles (with another new one in the pipeline), and big plans to expand further across South London in the coming months. Our long-term goal is to cover more of South, East and West London.
Our business is thriving, and at the heart of it all is one simple thing: the love and care we have for dogs.
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Our App
iOS & Android — book, manage and track walks on the go.
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Our Team
A passionate, experienced and trusted team. Meet the crew.
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Our Vehicles
3 branded vans, with another new one in the pipeline.
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Our Growth
Expanding further across South London, with long-term plans to cover South, East and West London.
Why choose 4 Paw Friend — more than just dog walking
Why choose 4 Paw Friend
More than just dog walking… It’s a family.
We’re not a faceless agency. We’re a local, independent South London business built on trust, flexibility and a genuine love for dogs. Every dog is known by name, every owner is treated like family, and every walk is taken seriously.
Fully Insured
Complete peace of mind with full public liability cover.
DBS Checked
All team members verified and trained.
Easy Online Booking
Book, manage and pay instantly via our website or app.
Pick Up & Drop Off
We come to you — saving you time and hassle.
Live Updates
Photos and messages after every walk.
Same Day Booking
Need a last minute walk? No problem.
Annual Beach Trips
Unforgettable adventures for our doggy family.
Enrichment Walks
Structured, stimulating walks that keep dogs happy, healthy and tired.
24/7 Support
We’re always on hand for our clients — whenever you need us.
★★★★★
“4 Paw have been a game changer for us. Reliable, friendly and our dog absolutely loves them!”
— Sarah Taylor, South London
Our future
Bigger walks. Happier dogs. Across London.
We’re continuing to grow across South London with even bigger plans ahead. In the coming months we’ll be expanding further across South London, and our long-term goal is to cover more of South, East and West London — bringing our trusted, high-quality dog walking service to even more dogs and their owners.
About 4 Paw Friend
Built on a
lifelong love
of dogs
Founded in early January 2025 by Joe and his business partner — two best friends and lifelong dog lovers — with a simple mission: to take the stress out of your day, and give your dog the time of their life.
Book a free meet & greet → Meet the team
insured
checked
a week
contracts
Founded January 2025. No contracts. Fully insured. DBS checked. Seven days a week. Door to door.
Our story
Built on a lifelong
love of dogs

4 Paw Friend was founded in early January 2025 by Joe and his business partner — two best friends and lifelong dog lovers — with a simple mission:
To take the stress out of your day, and give your dog the time of their life.
From just a website, Joe built a fully integrated booking system, followed by our iOS and Play Store app — making it easier than ever to book, manage and track your dog’s walks on the go.
We don’t believe in contracts — you can book as much or as little as you want. It’s all about flexibility, trust and building long-term relationships with our clients and their dogs.
- January 20252dogsTwo best friends, two customers, and a lifelong love of dogs.
- April 202520dogsTwenty on the books, just three months in.
- July 202535dogs
- October 202542dogs
- January 2026112dogs
- April 2026125dogs
- July 2026The big oneJoe buys his business partner out and owns 4 Paw Friend outright — and a new vehicle joins the fleet.
- August 2026Built in house4 Paw Friend launches its own app on the App Store and Google Play — designed and built in house.
- Today150clientsAcross South London, and 250 to 300 walks every week.
- October 2026PlannedA new vehicle, and new staff joining the team.
- January 2027PlannedAnother new vehicle, and more new staff.
- April 2027PlannedPossibly opening a 4 Paw Friend daycare centre.
Our business is thriving, and at the heart of it all is one simple thing: the love and care we have for dogs.
“Joe and the team have been amazing with Hugo. He’s benefitted greatly from socialising with other people and dogs, and never has a bad day with 4 Paw. If I could rate them higher I would.”
— Michael Knott, South London
What we have built
More than
a dog walk
Why choose 4 Paw Friend
More than just
dog walking…
It’s a family.
We’re not a faceless agency. We’re a local, independent South London business built on trust, flexibility and a genuine love for dogs. Every dog is known by name, every owner is treated like family, and every walk is taken seriously.

“4 Paw have been a game changer for us. Reliable, friendly and our dog absolutely loves them!”
— Sarah Taylor, South London
Our future
Bigger walks.
Happier dogs.
Across London.
We’re continuing to grow across South London with even bigger plans ahead. In the coming months we’ll be expanding further across South London, and our long-term goal is to cover more of South, East and West London — bringing our trusted, high-quality dog walking service to even more dogs and their owners.
South London’s trusted pet care team
Come and meet us
first
No contracts. Ever.
Book now → View our services Register today Or just give us a ring07777 791 440
